“natural”, “organic”, “alcohol free”, ‘hypoallergenic”,”pH balanced” are some of the common cosmetic claims to reassure you that the product is natural and caring, this booklet decodes these questionable claims and reveals the truth. It also discloses the harmful ingredients used in a wide range of personal care products such as baby bath, feminine hygiene wash, hair dye, deodorants, anti-wrinkle cream and many more.